As consumers, we only leave reviews for really positive or negative experiences. So how do you encourage more feedback overall, instead of just the two far ends of the spectrum? These online marketing whizzes and business executives discuss the impact of reviews for online shops, how to accumulate more feedback, and how to leverage even the negative to help your web store.
Serve As Endorsements Influencing Potential Customers; Reach Out To Them Directly
Online shop reviews play a pivotal role in helping us improve our product-market fit. By actively listening to customer feedback and analyzing their reviews, we gain valuable insights into the strengths and weaknesses of our offerings. Positive reviews help confirm that we are on the right track. On the other hand, negative reviews help us better align our products with customer expectations and preferences. This helps us fine-tune our offerings, ensuring that we continuously deliver solutions that truly meet the needs and desires of our customers.
While negative reviews are incredibly important to us since they provide valuable insights for improvement, positive reviews also hold the additional benefit of acting as a de facto word-of-mouth marketing tool. Positive reviews serve as endorsements, influencing potential customers who may be considering our products or services. These reviews not only validate our efforts in delivering quality offerings but also generate organic brand awareness and attract new customers.
How do you encourage customers to leave feedback?
In our experience, the most effective way to encourage customers to leave feedback is to reach out to them directly after every purchase. For every transaction conducted in our online shop, we send out an email that encourages them to share feedback about their experience with our products. We also send personalized follow-up emails a few weeks after the customer’s purchase to check in on them and encourage them to write a review.
Another way we ensure a continuous stream of feedback is by paying close attention to sales feedback on third-party platforms, such as Amazon or our various independent distributors, which expands the amount of feedback we can use. This way, we get feedback from customers who aren’t necessarily entering our website and reaching out to our customer service representatives.
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